Apparel, accessories, beauty, wellness – I write about it all, working closely with buying, merchandising, production, and strategy teams to convey everything clearly and concisely. I’ve written for over 4,000 products across the FP site, but the number grows every day.
My daily sends grab our audience and tell a story in a small space. Across promos, product launches, campaigns, and category highlights, I love the art of the inbox.
Beyond the page, I love getting involved, testing products firsthand, & seeing what stories they tell. From all of our favorite denim and activewear to the newest perfumes and wellness trends, I'm always trying things out IRL.
December 19, 2025
October 22, 2025
October 3, 2025